Feel
Introduction
Our agency recently had the opportunity to revamp the brand image of Feel Cannabis, an emerging player in the cannabis market. Through strategic design initiatives, we infused the brand’s identity into their product packaging and online presence, creating a holistic and memorable customer experience.
Background
Feel Cannabis approached us with a clear vision: they wanted a unique, identifiable logo and an elegant packaging design that would encapsulate their commitment to quality and convenience. Furthermore, they wanted a website that would reflect their product’s elegance and communicate its essence in a simple, clean, and attractive way.
Logo Design
Feel Cannabis approached us with a clear vision: they wanted a unique, identifiable logo and an elegant packaging design that would encapsulate their commitment to quality and convenience. Furthermore, they wanted a website that would reflect their product’s elegance and communicate its essence in a simple, clean, and attractive way.
Packaging Design
We designed three types of packaging to accommodate Feel Cannabis’s diverse product range:
Large Tube Box: The flower products were packaged in these large, sturdy boxes, offering a secure and visually appealing packaging solution.
Single Joint Paper Tube: A compact, convenient packaging option for individual joints, with an easy-to-open design for quick access.
Six-Joint Magnet Box: An upscale packaging choice for customers buying in volume, this magnetic box holds six individual joints in separate plastic tubes, providing an easy, long-lasting storage solution.
Packaging Design
For the brand’s lower-end products, we also introduced foil pouches to offer a cost-effective yet aesthetically pleasing packaging solution.
All packaging was designed in a sleek matte finish in three colors – black, bright orange, and white – with an additional design touch. We introduced a gorgeous spot UV print in the shape of waves, symbolizing feelings, flow, and the dynamic nature of the brand’s product.
Website Design:
The final element of our project was the creation of the brand’s website. Our approach was to translate the aesthetic appeal and simplicity of the physical packaging into a digital format. We designed a clean, simple, yet visually stunning website, showcasing Feel Cannabis’s beautiful and high-quality products with easy navigation and clear product information.
Results
The newly designed logo, packaging, and website have not only increased brand recognition for Feel Cannabis but also helped establish a strong connection with their target audience. The thoughtful design details—such as the wave patterns and the integrated lettering in the logo—have added a touch of elegance that reflects the quality of Feel Cannabis’s products.
Conclusion
Our agency’s collaboration with Feel Cannabis exemplifies the power of thoughtful design in conveying brand message and values. By unifying the product packaging with the digital presence, we’ve created a coherent brand experience that resonally resonates with the target audience. As Feel Cannabis continues to grow, we’re proud to have contributed to shaping their brand identity and enhancing their market presence.
